… . In the coffee breaks at IIex several researchers vented stories of frustration. They would love to apply a better new methodology - something from IIex - but face pushback from generalist higher-ups who insist …
… is that shoppers may be less sensitive to a lower volume than to a higher price. In a study for the above mentioned academic paper, the vast majority respondents preferred ½ pound of coffee beans for $6 to one pound …