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The Shrinkflation Fallacy: How Mondelez could have avoided wasted effort

  • …  it must be a good marketing tactic. Or is it? Are consumers really too stupid to notice? Cadbury, a Mondelez company, recently shrank their chocolate bar without reducing its price commensurately, hoping …
  • Execute order

  • …  of the head,will it remain. Chocolate is the most favourite Will innovative product like Dremery Paner powder compete with Indian product I think it will gain market in coming years not sure I bet …
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