GMI 2013 UK shampoo market study: Which reason will panelists mention most often for chosing the brand they last purchased?

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This question relates to the GMI UK shampoo market study of December 2013 (also see "Topic" below).
Reference date: Jan. 8, 2014, 24:00 GMT

Answer options

Widget Price
● The smell
77.49 %
● The design of the packaging
9.84 %
● An offer
5.09 %
● Another reason not listed here
2.95 %
● Advertising
2.56 %
● A recommendation
2.04 %

Price trend

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This question is related to the Shampoo market study UK (GMI)

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Reasons and arguments Analyze

USD 60
Total prize money
Top 5 participants (Ranking) Credits
1. Hugh Osborne 27,176.85
2. Lisa Weeks 19,212.99
3. Wes Blackwell 18,848.16
4. John Symons 18,411.65
5. Benedikt Breinbauer 12,520.58
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