The ESOMAR Global Market Research Report of 2020

Topic-ranking details for RS Evans

Question	Credits
Total	-149.19
Commoditisation: Will the global price of the online Usage & Attitude study recover or continue to fall 2016 - 2020 as an annual percentage?	84.50
Crowdsourcing: What percentage level of interest will Prediction Markets reach by 2020 compared to Market Research, and why?	81.96
Industry health: Will the market research industry grow or shrink from 2016 to 2020, and why?	33.22
Equal opportunity: Will the share of women in market research being ESOMAR members rise or fall by 2020?	11.61
Jobs: How many people will the market research industry employ in 2020, and why?	-0.32
Big vs. Small: What will be the combined market share of the top 5 market research firms in 2020?	-60.17
Substitution: Will the importance of Big Data rise or fall until 2020?	-100.00
Research methods: Will online qualitative grow or shrink vs. online quantitative by 2020, and why?	-200.00