The ESOMAR Global Market Research Report of 2020

Topic-ranking details for Massimo CEALTI

Question	Credits
Total	26,770.17
Substitution: Will the importance of Big Data rise or fall until 2020?	11,951.05
Big vs. Small: What will be the combined market share of the top 5 market research firms in 2020?	8,042.08
Equal opportunity: Will the share of women in market research being ESOMAR members rise or fall by 2020?	6,203.18
Jobs: How many people will the market research industry employ in 2020, and why?	3,994.22
Research methods: Will online qualitative grow or shrink vs. online quantitative by 2020, and why?	3,249.19
Commoditisation: Will the global price of the online Usage & Attitude study recover or continue to fall 2016 - 2020 as an annual percentage?	2,251.98
Crowdsourcing: What percentage level of interest will Prediction Markets reach by 2020 compared to Market Research, and why?	-1,016.81
Industry health: Will the market research industry grow or shrink from 2016 to 2020, and why?	-7,904.73