… Markets vs. Market Research rose from 3% in 2010 to 6% in 2016. The spikes in search traffic up to 12% in 2016 are mostly due to popular interest in reiiable predicitons for the presidential elections …
… ;.
Note: The Gallup source originally defined for this question's judgement could be biased and will not be used: http://www.gallup.com/poll/116677/Presidential-Approval-Ratings-Gallup-Historical …