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Corporate Innovators' Risk Reward Dilemma

  • …  by Hubertus Hofkirchner -- Vienna, 29 Mar 2016 This month at the Insight Innovation Exchange in Amsterdam, a market researcher from Nestle described an intriguing dilemma which corporate market …
  • Fees for Companies & Organisations

  • …  predictive market research project from start (market design) to finish (chart analysis) to our methodically experienced researchers and project managers. Your advantage: efficient projects and best possible …
  • An Urgent Warning for Bill Gates

  • …  by Hubertus Hofkirchner -- Vienna, 1 Oct 2015 In their presentation titled “Belief, Intent, Action!” by Final Mile Consulting, the freshly decorated market researchers picked up on a WHO study …
  • Pollsters Cheap Excuse for Bad Science

  • … . Today I say that enough is enough, something has to be said for better science. So what did the gentleman, obviously a representative of the old school of market research, tell to the esteemed Research …
  • How to Detect Response Fraudsters

  • …  by Hubertus Hofkirchner -- Vienna, 14 Aug 2015 Response fraud may be a multi-billion dollar problem for the market research industry. So how can you recognise if some expensive research results …
  • A New Perspective on Survey Distortions

  • …  by Hubertus Hofkirchner -- Vienna, 8 Apr 2015 If you produce or use market research you are probably already aware of the manifold possible “survey question mistakes” and some techniques …
  • Can And Should Sports Outcomes Be Predicted

  • … , concepts, and new offerings. The predictive power of second generation tools generates highly accurate collective intelligence, not just like traditional market research but translated into meaningful sports …
  • Bayesian Relief

  • …  and organisations must keep up with the accelerating pace or suffer the consequences. However, traditional market research methods simply take time until recruiting, screening, fielding and interpretation can …
  • Führen durch Zukunftsfragen

  • … : "The Use of Knowledge in Society", 1945 (Nobelpreisträger 1974) Kollektive Intelligenz Weitere Links Sponsern Prediki in zwei Kategorien für die ESOMAR Market Research Awards 2014 nominiert …
  • Announcements from Beta phase

  • …  technology can unveil information about the future where traditional market research and opinion survey instruments have proven unreliable or inapplicable,” said Hubertus Hofkirchner, CEO of Prediki. “We …
  • Futility A New Antidote Against Response Fraud

  • …  in Market Research: How Bad Is It? Part 2: How To Detect Response Fraudsters Part 3: Futility: A New Antidote Against Response Fraud Follow me to stay tuned. Read on: Swiss Democracy Needs to Catch Up …
  • The Shrinkflation Fallacy: How Mondelez could have avoided wasted effort

  • …  assume that Mondelez, Cadbury, and Toblerone marketers probably instigated some market research exercise before implementing the rather onerous changes to packaging and even product. Could corporate …
  • How Great Leaders Look into the Future

  • …  knowledge of their employees. For example, Apple’s late Steve Jobs prided himself of never doing market research – which arguably contributed to his fame for being great leader, enthusiastically adored …
  • New Demarchy FAQ

  • … . Software and Service Who pays for New Demarchy's development and hosting? New Demarchy is being developed and hosted by Prediki which uses the income from its commercial market research business …
  • Qualitative analysis

  • …  a market researcher? Next-generation prediction market technology is especially recommended for urgent and complex projects where traditional methods often fail to deliver. Please feel free to contact us …
  • Finding Unknown Brand Perceptions on the Example of Huawei

  • …  unknown factor moved the market most, i.e. correspond to convincing predictions. So, problem solved: Never again will you get a research result and be none the wiser about the most important point. Back …
  • New Qualitative: Tapping Crowd Intelligence for Advertising Efficiency

  • … , or intentions, but never the respondent’s own like in an interview. The Emergence of Crowd Intelligence Each respondent in a prediction market becomes a research analyst himself, as the challenge is to be right …
  • Using Prediki in the open public

  • … ;wikinomic" generation of financial information, you can reduce uncertainty in the market and build an active community of contributors. As a consequence of better information, financial market …
  • Leadership through future questions

  • …  with, the prediction trading engine. Wikis facilitate the production of high-quality, structured analytical research and the integration of data from related questions. Unlike Wikipedia, it is not a mandatory …
  • How To Attract Long Haul Tourists

  • … , information sources, influencers, market potential, and Austria’s competitive position versus Switzerland. Why Prediki? Long-distance research poses unique cross-cultural, sampling, and interpretational …
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