Which of these brands of shampoo will have experienced the most growth in usage between December 2012 & December 2013?
Compare versions Back to question
-
Study the background information carefully.
-
Read the background information carefully, before proceeding.
Wiki article
EditThis question is related to the Shampoo market study UK (GMI)
As this question refers to the 2012 study, here are last year's results, i.e. the percentage of respondents who stated to use each of these brands in 2012:
| Shampoo brand | Usage 2012 | Usage 2013 |
|---|---|---|
| Head & Shoulders | 40% | ? |
| Herbal Essences | 33% | ? |
| L'oreal | 32% | ? |
| Tresemme | 31% | ? |
| Pantene | 29% | ? |
| Dove | 24% | ? |
| Timotei | 23% | ? |
| Alberto Balsam | 21% | ? |
| Aussie | 18% | ? |
| Garnier | 18% | ? |
| V05 | 15% | ? |
| Wash & Go | 15% | ? |
| Other brands | 12% | ? |
| Johnsons & Johnsons | 11% | ? |
| Supermarket brand | 11% | ? |
| John Frieda | 9% | ? |
| Charles Worthington | 8% | ? |
| Vosene | 8% | ? |
| Andrew Barton | 1% | ? |
The Results
| Brand | 2012 Usage | 2013 Usage | % Change |
|---|---|---|---|
| Other brands | 12% | 18% | 6% |
| Own brand | 11% | 14% | 4% |
| John Frieda | 9% | 11% | 2% |
| Andrew Barton | 1% | 3% | 2% |
| Vosene | 8% | 9% | 1% |
| Pantene | 29% | 29% | 0% |
| Charles Worthington | 8% | 8% | 0% |
| Tresemme | 31% | 30% | -1% |
| Dove | 24% | 23% | -1% |
| Garnier | 18% | 17% | -1% |
| Aussie | 18% | 16% | -2% |
| Alberto Balsam | 21% | 18% | -3% |
| V05 | 15% | 12% | -3% |
| Wash & Go | 15% | 11% | -4% |
| Herbal Essences | 33% | 30% | -4% |
| Head & Shoulders | 40% | 37% | -4% |
| Johnsons' | 11% | 7% | -4% |
| L'oreal | 32% | 24% | -8% |
| Timotei | 23% | 15% | -8% |