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Which of these brands of shampoo will have experienced the most growth in usage between December 2012 & December 2013?

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<p>This question is related to the <a class="topic lnk" href="/topics/Shampoo-market-study-UK-(GMI)/">Shampoo market study UK (GMI)</a></p>
<p>As this question refers to the 2012 study, here are last year's results, i.e. the percentage of respondents who stated to use each of these brands in 2012:</p>
<table><tr><th>Shampoo brand</th><th>Usage 2012</th><th>Usage 2013</th></tr>
<tr><td>Head & Shoulders</td><td>40%</td><td>?</td></tr>
<tr><td>Herbal Essences</td><td>33%</td><td>?</td></tr>
<tr><td>L'oreal</td><td>32%</td><td>?</td></tr>
<tr><td>Tresemme</td><td>31%</td><td>?</td></tr>
<tr><td>Pantene</td><td>29%</td><td>?</td></tr>
<tr><td>Dove</td><td>24%</td><td>?</td></tr>
<tr><td>Timotei</td><td>23%</td><td>?</td></tr>
<tr><td>Alberto Balsam</td><td>21%</td><td>?</td></tr>
<tr><td>Aussie</td><td>18%</td><td>?</td></tr>
<tr><td>Garnier</td><td>18%</td><td>?</td></tr>
<tr><td>V05</td><td>15%</td><td>?</td></tr>
<tr><td>Wash & Go</td><td>15%</td><td>?</td></tr>
<tr><td>Other brands</td><td>12%</td><td>?</td></tr>
<tr><td>Johnsons & Johnsons</td><td>11%</td><td>?</td></tr>
<tr><td>Supermarket brand</td><td>11%</td><td>?</td></tr>
<tr><td>John Frieda</td><td>9%</td><td>?</td></tr>
<tr><td>Charles Worthington</td><td>8%</td><td>?</td></tr>
<tr><td>Vosene</td><td>8%</td><td>?</td></tr>
<tr><td>Andrew Barton</td><td>1%</td><td>?</td></tr>
</table>
<p>The Results</p>
<table><tr><th>Brand</th><th>2012 Usage</th><th>2013 Usage</th><th>% Change</th></tr>
<tr><td>Other brands</td><td>12%</td><td>18%</td><td>6%</td></tr>
<tr><td>Own brand</td><td>11%</td><td>14%</td><td>4%</td></tr>
<tr><td>John Frieda</td><td>9%</td><td>11%</td><td>2%</td></tr>
<tr><td>Andrew Barton</td><td>1%</td><td>3%</td><td>2%</td></tr>
<tr><td>Vosene</td><td>8%</td><td>9%</td><td>1%</td></tr>
<tr><td>Pantene</td><td>29%</td><td>29%</td><td>0%</td></tr>
<tr><td>Charles Worthington</td><td>8%</td><td>8%</td><td>0%</td></tr>
<tr><td>Tresemme</td><td>31%</td><td>30%</td><td>-1%</td></tr>
<tr><td>Dove</td><td>24%</td><td>23%</td><td>-1%</td></tr>
<tr><td>Garnier</td><td>18%</td><td>17%</td><td>-1%</td></tr>
<tr><td>Aussie</td><td>18%</td><td>16%</td><td>-2%</td></tr>
<tr><td>Alberto Balsam</td><td>21%</td><td>18%</td><td>-3%</td></tr>
<tr><td>V05</td><td>15%</td><td>12%</td><td>-3%</td></tr>
<tr><td>Wash & Go</td><td>15%</td><td>11%</td><td>-4%</td></tr>
<tr><td>Herbal Essences</td><td>33%</td><td>30%</td><td>-4%</td></tr>
<tr><td>Head & Shoulders</td><td>40%</td><td>37%</td><td>-4%</td></tr>
<tr><td>Johnsons&apos;</td><td>11%</td><td>7%</td><td>-4%</td></tr>
<tr><td>L'oreal</td><td>32%</td><td>24%</td><td>-8%</td></tr>
<tr><td>Timotei</td><td>23%</td><td>15%</td><td>-8%</td></tr>
</table>

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