Which of these brands of shampoo will have experienced the most growth in usage between December 2012 & December 2013?

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This question relates to the Kantar shampoo study. Compare the usage recorded in the 2013 study to the usage recorded in the 2012 study and predict which shampoo brand will have experienced the most growth in usage over the last year. The growth measurement will be based on the absolute increase in market share for any one brand and not percent increase of share for anyone brand.

Reference date: Dec. 16, 2013, 24:00 GMT

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Widget Price

● Another brand not on this list	51.56 %
● Herbal Essences	21.11 %
● Supermarket Own Brand	6.84 %
● Dove	1.88 %
● Tresemme	1.86 %
● Aussie	1.85 %
● Alberto Balsam	1.85 %
● Garnier	1.85 %
● Head & Shoulders	1.85 %
● L'oreal	1.85 %
● Pantene	1.85 %
● Timotei	1.85 %
● V05	1.85 %
● Wash & Go	1.85 %

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This question is related to the Shampoo market study UK (GMI)

As this question refers to the 2012 study, here are last year's results, i.e. the percentage of respondents who stated to use each of these brands in 2012:

Shampoo brand	Usage 2012	Usage 2013
Head & Shoulders	40%	?
Herbal Essences	33%	?
L'oreal	32%	?
Tresemme	31%	?
Pantene	29%	?
Dove	24%	?
Timotei	23%	?
Alberto Balsam	21%	?
Aussie	18%	?
Garnier	18%	?
V05	15%	?
Wash & Go	15%	?
Other brands	12%	?
Johnsons & Johnsons	11%	?
Supermarket brand	11%	?
John Frieda	9%	?
Charles Worthington	8%	?
Vosene	8%	?
Andrew Barton	1%	?

The Results

Brand	2012 Usage	2013 Usage	% Change
Other brands	12%	18%	6%
Own brand	11%	14%	4%
John Frieda	9%	11%	2%
Andrew Barton	1%	3%	2%
Vosene	8%	9%	1%
Pantene	29%	29%	0%
Charles Worthington	8%	8%	0%
Tresemme	31%	30%	-1%
Dove	24%	23%	-1%
Garnier	18%	17%	-1%
Aussie	18%	16%	-2%
Alberto Balsam	21%	18%	-3%
V05	15%	12%	-3%
Wash & Go	15%	11%	-4%
Herbal Essences	33%	30%	-4%
Head & Shoulders	40%	37%	-4%
Johnsons'	11%	7%	-4%
L'oreal	32%	24%	-8%
Timotei	23%	15%	-8%

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GMI UK Shampoo market study

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