Question
Which brands of shampoo will have grown the most in usage when UK respondents will be asked next year, in 2014?
Judgement rule
This prediction question relates to the forthcoming 2014 GMI study of the UK shampoos market.
Compare the usage which the 2014 study will record to the usage of the 2013 study. In other words, the prediction is which shampoo brand will have experienced the most growth in usage over the next year according to the 2014 study respondents. The growth measurement will be based on the absolute increase in market share for any one brand and not percent increase of share for anyone brand.
Unordered alternatives
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