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GMI 2013 UK shampoo market study: Which reason will panelists mention most often for chosing the brand they last purchased?

Transaction logbook for Yvette Ceaton

Timestamp Answer option Long (for) Short (against) Shares Price % Action IP (masked)
2014/08/29 02:36:52 S An offer 0.00 - -290.32 0.00 Final settlement
2014/08/29 02:36:52 S The smell -324.59 - -324.59 100.00 Final settlement
2013/12/19 02:47:39 T An offer 50.00 - 290.32 17.22 Bought g#cXovKQ
2013/12/19 02:47:29 T The smell 100.00 - 324.59 30.81 Bought g#cXovKQ
O=Opening valuation, M=Market valuation, C=Closing valuation, T=Trade, R=Reversal, S=Settlement