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GMI 2013 UK shampoo market study: Which reason will panelists mention most often for chosing the brand they last purchased?

Transaction logbook for Shane Norris

Timestamp Answer option Long (for) Short (against) Shares Price % Action IP (masked)
2014/08/29 02:36:52 S The smell -3,521.06 - -3,521.06 100.00 Final settlement
2014/08/25 18:38:47 T The smell 2,717.23 - 3,521.06 77.17 Bought ulpOZ8_3
2014/08/25 18:38:39 T An offer -2,717.23 - 41,852.29 6.49 Sold ulpOZ8_3
2014/05/21 13:18:40 T An offer 10,000.00 - 41,852.29 23.89 Bought ulpOZ8_3
O=Opening valuation, M=Market valuation, C=Closing valuation, T=Trade, R=Reversal, S=Settlement