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GMI 2013 UK shampoo market study: Which reason will panelists mention most often for chosing the brand they last purchased?

Transaction logbook for Sabrine Poulson

Timestamp Answer option Long (for) Short (against) Shares Price % Action IP (masked)
2014/08/29 02:36:52 S Another reason not listed here 0.00 - -24,840.19 0.00 Final settlement
2014/08/29 02:36:52 S A recommendation 0.00 - -14,053.13 0.00 Final settlement
2014/08/29 02:36:52 S An offer 0.00 - -4,952.75 0.00 Final settlement
2014/08/29 02:36:52 S The smell -3,279.67 - -3,279.67 100.00 Final settlement
2014/08/29 02:36:52 S The design of the packaging 0.00 - -14,701.16 0.00 Final settlement
2014/08/29 02:36:51 S Advertising 0.00 - -30,733.60 0.00 Final settlement
2014/01/25 15:24:20 T A recommendation 469.51 - 6,586.78 7.13 Bought aSbg83xg
2014/01/25 15:24:17 T A recommendation 300.00 - 4,442.94 6.75 Bought aSbg83xg
2014/01/25 15:24:13 T A recommendation 100.00 - 1,525.11 6.56 Bought aSbg83xg
2014/01/25 15:24:08 T Another reason not listed here 1,000.00 - 11,288.10 8.86 Bought aSbg83xg
2014/01/25 15:24:02 T Advertising 1,000.01 - 10,734.46 9.32 Bought aSbg83xg
2014/01/25 15:23:54 T The smell 100.00 - 213.68 46.80 Bought aSbg83xg
2014/01/25 15:23:47 T Advertising 1,000.00 - 11,956.51 8.36 Bought aSbg83xg
2014/01/25 15:23:42 T A recommendation -959.56 - 13,358.42 7.18 Sold aSbg83xg
2013/12/28 09:07:45 T The smell 1,000.01 - 2,684.18 37.26 Bought aSbg83xg
2013/12/28 09:07:43 T An offer 1,000.00 - 4,292.38 23.30 Bought aSbg83xg
2013/12/28 09:07:40 T Advertising 1,000.00 - 6,737.79 14.84 Bought aSbg83xg
2013/12/28 09:07:37 T The design of the packaging 1,000.00 - 13,175.59 7.59 Bought aSbg83xg
2013/12/28 09:07:34 T Another reason not listed here 1,000.00 - 11,958.52 8.36 Bought aSbg83xg
2013/12/28 09:07:31 T A recommendation 1,000.01 - 13,192.88 7.58 Bought aSbg83xg
2013/12/28 09:07:27 T The smell 100.01 - 257.14 38.89 Bought aSbg83xg
2013/12/28 09:07:25 T Advertising 100.00 - 674.28 14.83 Bought aSbg83xg
2013/12/28 09:07:23 T Another reason not listed here 100.00 - 1,259.44 7.94 Bought aSbg83xg
2013/12/28 09:07:20 T A recommendation 100.01 - 1,413.23 7.08 Bought aSbg83xg
2013/12/16 09:56:07 T Another reason not listed here 40.00 - 334.12 11.97 Bought aSbg83xg
2013/12/16 09:56:03 T A recommendation 30.00 - 250.61 11.97 Bought aSbg83xg
2013/12/16 09:55:59 T The smell 20.00 - 124.68 16.04 Bought aSbg83xg
2013/12/16 09:55:54 T The design of the packaging 200.00 - 1,525.56 13.11 Bought aSbg83xg
2013/12/16 09:54:19 T Advertising 200.00 - 630.56 31.72 Bought aSbg83xg
2013/12/16 09:42:22 T An offer 90.00 - 594.15 15.15 Bought aSbg83xg
2013/12/16 09:39:08 T An offer 9.90 - 65.55 15.10 Bought aSbg83xg
2013/12/16 09:35:57 T An offer -0.40 - 2.65 15.10 Sold aSbg83xg
2013/12/16 09:26:15 T An offer 0.45 - 2.98 15.10 Bought aSbg83xg
2013/12/16 09:24:27 T An offer 0.05 - 0.33 15.10 Bought aSbg83xg
O=Opening valuation, M=Market valuation, C=Closing valuation, T=Trade, R=Reversal, S=Settlement