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GMI 2013 UK shampoo market study: Which reason will panelists mention most often for chosing the brand they last purchased?

Transaction logbook for Roy Jennings

Timestamp Answer option Long (for) Short (against) Shares Price % Action IP (masked)
2014/08/29 02:36:52 S The smell -417.91 - -417.91 100.00 Final settlement
2014/07/21 04:33:28 T The smell 71.97 - 100.21 71.82 Bought qCT8hvcg
2014/06/28 14:43:42 T The smell 200.00 - 317.70 62.95 Bought 8cEgHYnL
O=Opening valuation, M=Market valuation, C=Closing valuation, T=Trade, R=Reversal, S=Settlement