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GMI 2013 UK shampoo market study: Which reason will panelists mention most often for chosing the brand they last purchased?

Transaction logbook for Ms. Landen

Timestamp Answer option Long (for) Short (against) Shares Price % Action IP (masked)
2014/08/29 02:36:52 S The smell -20,008.15 - -20,008.15 100.00 Final settlement
2014/02/25 19:20:44 T The smell 10,000.00 - 20,008.15 49.98 Bought ssixtoAf
2014/02/25 19:20:08 T The smell -10,000.00 - 20,008.15 49.98 Sold ssixtoAf
2014/02/25 19:19:44 T The smell 10,000.00 - 20,008.15 49.98 Bought ssixtoAf
O=Opening valuation, M=Market valuation, C=Closing valuation, T=Trade, R=Reversal, S=Settlement