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GMI 2013 UK shampoo market study: Which reason will panelists mention most often for chosing the brand they last purchased?

Transaction logbook for Lisa Weeks

Timestamp Answer option Long (for) Short (against) Shares Price % Action IP (masked)
2014/08/29 02:36:52 S The smell -29,212.99 - -29,212.99 100.00 Final settlement
2013/12/19 04:23:15 T The smell 10,000.00 - 29,212.99 34.23 Bought kRKPSlMe
O=Opening valuation, M=Market valuation, C=Closing valuation, T=Trade, R=Reversal, S=Settlement