GMI 2013 UK shampoo market study: Which reason will panelists mention most often for chosing the brand they last purchased?
Transaction logbook for Linda Jones
| Timestamp | Answer option | Long (for) | Short (against) | Shares | Price % | Action | IP (masked) |
|---|---|---|---|---|---|---|---|
| 2014/08/29 02:36:52 S | The smell | -14,311.44 | - | -14,311.44 | 100.00 | Final settlement | |
| 2014/08/13 17:38:29 T | The smell | 10.00 | - | 15.18 | 65.86 | Bought | nsgK_fTw |
| 2014/08/12 16:14:15 T | The smell | 500.00 | - | 760.21 | 65.77 | Bought | nsgK_fTw |
| 2014/08/12 16:14:02 T | The design of the packaging | - | -512.63 | -585.13 | 12.39 | Sold | nsgK_fTw |
| 2014/08/12 16:13:48 T | The smell | 4,000.00 | - | 6,154.29 | 65.00 | Bought | nsgK_fTw |
| 2014/08/12 16:13:40 T | The design of the packaging | - | -4,000.00 | -4,577.69 | 12.62 | Sold | nsgK_fTw |
| 2014/07/16 16:19:55 T | The design of the packaging | - | 2,000.00 | 2,061.97 | 3.01 | Bought | th3fHz2e |
| 2014/07/16 16:19:43 T | The smell | 5,000.00 | - | 7,381.75 | 67.73 | Bought | th3fHz2e |
| 2014/07/16 16:19:27 T | The design of the packaging | - | 3,000.00 | 3,100.86 | 3.25 | Bought | th3fHz2e |