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GMI 2013 UK shampoo market study: Which reason will panelists mention most often for chosing the brand they last purchased?

Transaction logbook for John Symons

Timestamp Answer option Long (for) Short (against) Shares Price % Action IP (masked)
2014/08/29 02:36:52 S The smell -28,411.65 - -28,411.65 100.00 Final settlement
2013/12/19 18:48:05 T The smell 1,732.95 - 4,510.76 38.42 Bought dcu0Uou2
2013/12/19 18:47:13 T The smell 6,267.04 - 17,546.16 35.72 Bought dcu0Uou2
2013/12/18 20:12:31 T The smell 1,000.01 - 3,140.94 31.84 Bought dcu0Uou2
2013/12/18 19:58:32 T The smell 1,000.00 - 3,213.78 31.12 Bought dcu0Uou2
O=Opening valuation, M=Market valuation, C=Closing valuation, T=Trade, R=Reversal, S=Settlement