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GMI 2013 UK shampoo market study: Which reason will panelists mention most often for chosing the brand they last purchased?

Transaction logbook for Jayme Mercer

Timestamp Answer option Long (for) Short (against) Shares Price % Action IP (masked)
2014/08/29 02:36:52 S Another reason not listed here - -1.11 -1.11 0.00 Final settlement
2014/08/29 02:36:52 S A recommendation - -1.11 -1.11 0.00 Final settlement
2014/08/29 02:36:52 S An offer - -1.14 -1.14 0.00 Final settlement
2014/08/29 02:36:52 S The smell -99.35 - -99.35 100.00 Final settlement
2014/08/29 02:36:52 S The design of the packaging - -1.12 -1.12 0.00 Final settlement
2014/08/29 02:36:51 S Advertising - -1.32 -1.32 0.00 Final settlement
2013/12/18 21:58:23 T Another reason not listed here - 1.00 1.11 10.02 Bought gF2otKCd
2013/12/18 21:58:18 T A recommendation - 1.00 1.11 10.01 Bought gF2otKCd
2013/12/18 21:58:10 T An offer - 1.00 1.14 12.64 Bought gF2otKCd
2013/12/18 21:58:04 T The design of the packaging - 1.00 1.12 11.02 Bought gF2otKCd
2013/12/18 21:57:59 T Advertising - 1.00 1.32 24.08 Bought gF2otKCd
2013/12/18 21:57:37 T The smell 32.00 - 99.35 32.21 Bought gF2otKCd
O=Opening valuation, M=Market valuation, C=Closing valuation, T=Trade, R=Reversal, S=Settlement