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GMI 2013 UK shampoo market study: Which reason will panelists mention most often for chosing the brand they last purchased?

Transaction logbook for Iain M.

Timestamp Answer option Long (for) Short (against) Shares Price % Action IP (masked)
2014/08/29 02:36:52 S A recommendation 0.00 - -9.98 0.00 Final settlement
2013/12/18 20:19:17 T A recommendation 1.00 - 9.98 10.02 Bought Cc9wHnbv
O=Opening valuation, M=Market valuation, C=Closing valuation, T=Trade, R=Reversal, S=Settlement