GMI 2013 UK shampoo market study: Which reason will panelists mention most often for chosing the brand they last purchased?
Transaction logbook for Hugh Osborne
| Timestamp | Answer option | Long (for) | Short (against) | Shares | Price % | Action | IP (masked) |
|---|---|---|---|---|---|---|---|
| 2014/08/29 02:36:52 S | The smell | -37,153.99 | - | -37,153.99 | 100.00 | Final settlement | |
| 2014/08/29 02:36:52 S | The design of the packaging | - | -22.86 | -22.86 | 0.00 | Final settlement | |
| 2014/08/29 02:36:51 S | Advertising | 0.00 | - | -73.19 | 0.00 | Final settlement | |
| 2013/12/18 15:44:03 T | The smell | 9,960.00 | - | 37,153.99 | 26.81 | Bought | IrN9_fEp |
| 2013/12/18 15:43:39 T | The design of the packaging | - | 20.00 | 22.86 | 12.51 | Bought | IrN9_fEp |
| 2013/12/18 15:43:02 T | Advertising | 20.00 | - | 73.19 | 27.32 | Bought | IrN9_fEp |