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GMI 2013 UK shampoo market study: Which reason will panelists mention most often for chosing the brand they last purchased?

Transaction logbook for Ghislaine M.

Timestamp Answer option Long (for) Short (against) Shares Price % Action IP (masked)
2014/08/29 02:36:52 S An offer 0.00 - -25.16 0.00 Final settlement
2014/08/29 02:36:52 S The smell -24.35 - -24.35 100.00 Final settlement
2014/06/12 08:24:31 T An offer 5.00 - 25.16 19.87 Bought eYZUidXG
2014/06/12 08:24:23 T The smell 15.00 - 24.35 61.59 Bought eYZUidXG
O=Opening valuation, M=Market valuation, C=Closing valuation, T=Trade, R=Reversal, S=Settlement