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GMI 2013 UK shampoo market study: Which reason will panelists mention most often for chosing the brand they last purchased?

Transaction logbook for Florian Harth

Timestamp Answer option Long (for) Short (against) Shares Price % Action IP (masked)
2014/08/29 02:36:52 S The smell -14,035.01 - -14,035.01 100.00 Final settlement
2014/01/08 05:11:43 T The smell 5,862.64 - 14,035.01 41.77 Bought q3WlFGls
2014/01/08 05:11:37 T Advertising -5,862.64 - 48,483.59 12.09 Sold q3WlFGls
2013/12/16 04:26:33 T Advertising 5,000.00 - 21,805.97 22.93 Bought T9PtffnO
2013/12/16 04:26:00 T Advertising 5,000.00 - 26,677.62 18.74 Bought T9PtffnO
O=Opening valuation, M=Market valuation, C=Closing valuation, T=Trade, R=Reversal, S=Settlement