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GMI 2013 UK shampoo market study: Which reason will panelists mention most often for chosing the brand they last purchased?

Transaction logbook for Cristiyan Rusinov

Timestamp Answer option Long (for) Short (against) Shares Price % Action IP (masked)
2014/08/29 02:36:52 S The smell -14,216.77 - -14,216.77 100.00 Final settlement
2014/07/17 07:01:05 T The smell 9,953.16 - 14,177.65 70.20 Bought mzR57P_k
2014/06/01 19:44:44 T The smell 20.00 - 39.12 51.12 Bought HZpZ2nNj
O=Opening valuation, M=Market valuation, C=Closing valuation, T=Trade, R=Reversal, S=Settlement