GMI 2013 UK shampoo market study: Which reason will panelists mention most often for chosing the brand they last purchased?
Transaction logbook for Bernie Jordan
| Timestamp | Answer option | Long (for) | Short (against) | Shares | Price % | Action | IP (masked) |
|---|---|---|---|---|---|---|---|
| 2014/08/29 02:36:52 S | An offer | 0.00 | - | -21,620.81 | 0.00 | Final settlement | |
| 2014/08/29 02:36:52 S | The smell | -21,436.64 | - | -21,436.64 | 100.00 | Final settlement | |
| 2014/08/29 02:36:52 S | The design of the packaging | 0.00 | - | -7,853.20 | 0.00 | Final settlement | |
| 2014/08/29 02:36:51 S | Advertising | 0.00 | - | -8,572.31 | 0.00 | Final settlement | |
| 2013/12/16 05:32:09 T | Advertising | 92.48 | - | 289.16 | 31.98 | Bought | RuShXlmI |
| 2013/12/16 05:29:58 T | An offer | 7.51 | - | 49.18 | 15.27 | Bought | RuShXlmI |
| 2013/12/16 05:29:05 T | An offer | 200.01 | - | 1,317.79 | 15.18 | Bought | RuShXlmI |
| 2013/12/16 05:28:34 T | Advertising | -300.00 | - | 933.83 | 32.13 | Sold | RuShXlmI |
| 2013/12/16 05:28:00 T | The design of the packaging | 1,000.00 | - | 7,853.20 | 12.73 | Bought | RuShXlmI |
| 2013/12/16 05:26:52 T | The smell | 3,000.00 | - | 21,436.64 | 13.99 | Bought | RuShXlmI |
| 2013/12/16 05:26:22 T | Advertising | 3,000.00 | - | 9,216.99 | 32.55 | Bought | RuShXlmI |
| 2013/12/16 05:25:35 T | An offer | 3,000.00 | - | 20,253.83 | 14.81 | Bought | RuShXlmI |