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GMI 2013 UK shampoo market study: Which reason will panelists mention most often for chosing the brand they last purchased?

Transaction logbook for Alfie Meier

Timestamp Answer option Long (for) Short (against) Shares Price % Action IP (masked)
2014/08/29 02:36:52 S The smell -14,795.84 - -14,795.84 100.00 Final settlement
2014/08/17 07:57:08 T The smell 10,000.00 - 14,795.84 67.59 Bought REf7c7K1
O=Opening valuation, M=Market valuation, C=Closing valuation, T=Trade, R=Reversal, S=Settlement