GMI 2013 UK shampoo market study: Which reason will panelists mention most often for chosing the brand they last purchased?

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Please check if any final result proposed here has really happened. Is there a reliable source for this information? Is the proposed cut-off date before the time when the final result became certain beyond reasonable doubt? Did the trader proposing the final result refrain from cheating with quick last trades? If these checks are positive, please vote "Yes" for settlement else "No".

§ Judgement rule

This question relates to the GMI UK shampoo market study of December 2013 (also see "Topic" below).

Reference date: Jan. 8, 2014, 24:00 GMT

GMI UK Ltd, Market Research

Proposed result 4 accepted on 2014/08/29 02:36:40

Proposed result:

The smell

Trading cut-off:

2014/01/08 05:00:00

As Jon Puleston, VP Innovation of GMI, said below in January, smell was the main reason that respondents mentioned in the GMI 2013 UK shampoo study. ...more

As Jon Puleston, VP Innovation of GMI, said below in January, smell was the main reason that respondents mentioned in the GMI 2013 UK shampoo study.
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- 10 years ago
- Reply
- Antonio de Marco
  
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  the smell is one reason but i'm not sure is the only reason
  ...more
  
  10 years ago
  
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- GMI UK Ltd, Market Research
  
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  Rest assured: The question asks for the "most" often-mentioned reason, so there can be only one. And in our 2013 survey, this was "The Smell".
  ...more
  
  10 years ago
  
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- Supported
- 100.00% Yes
- 0.00% No
- 14.39% Participation

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