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GMI 2013 UK shampoo market study: Which reason will panelists mention most often for chosing the brand they last purchased?

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Transactions by Wes Blackwell

Amounts in Credits
Timestamp Answer option Long (for) Short (against) Shares Price % P&L (in Credits)
Total -18,848.16 0.00 +18,848.16
2013/12/18 14:55:33   T The smell 5,000.00 - 23,848.16 20.97 -5,000.00
2014/08/29 02:36:52   S The smell -23,848.16 - -23,848.16 100.00 +23,848.16
O=Opening valuation, M=Market valuation, C=Closing valuation, T=Trade, R=Reversal, S=Settlement