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GMI 2013 UK shampoo market study: Which reason will panelists mention most often for chosing the brand they last purchased?

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Transactions by Simon Maxwell

Amounts in Credits
Timestamp Answer option Long (for) Short (against) Shares Price % P&L (in Credits)
Total -67.81 0.00 +67.81
2013/12/18 23:42:35   T The smell 32.25 - 100.06 32.23 -32.25
2014/08/29 02:36:52   S The smell -100.06 - -100.06 100.00 +100.06
O=Opening valuation, M=Market valuation, C=Closing valuation, T=Trade, R=Reversal, S=Settlement