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GMI 2013 UK shampoo market study: Which reason will panelists mention most often for chosing the brand they last purchased?

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Transactions by Sabrine Poulson

Amounts in Credits
Timestamp Answer option Long (for) Short (against) Shares Price % P&L (in Credits)
Total 6,720.33 0.00 -6,720.33
2013/12/16 09:24:27   T An offer 0.05 - 0.33 15.10 -0.05
2013/12/16 09:26:15   T An offer 0.45 - 2.98 15.10 -0.45
2013/12/16 09:35:57   T An offer -0.40 - -2.65 15.10 +0.40
2013/12/16 09:39:08   T An offer 9.90 - 65.55 15.10 -9.90
2013/12/16 09:42:22   T An offer 90.00 - 594.15 15.15 -90.00
2013/12/16 09:54:19   T Advertising 200.00 - 630.56 31.72 -200.00
2013/12/16 09:55:54   T The design of the packaging 200.00 - 1,525.56 13.11 -200.00
2013/12/16 09:55:59   T The smell 20.00 - 124.68 16.04 -20.00
2013/12/16 09:56:03   T A recommendation 30.00 - 250.61 11.97 -30.00
2013/12/16 09:56:07   T Another reason not listed here 40.00 - 334.12 11.97 -40.00
2013/12/28 09:07:20   T A recommendation 100.01 - 1,413.23 7.08 -100.01
2013/12/28 09:07:23   T Another reason not listed here 100.00 - 1,259.44 7.94 -100.00
2013/12/28 09:07:25   T Advertising 100.00 - 674.28 14.83 -100.00
2013/12/28 09:07:27   T The smell 100.01 - 257.14 38.89 -100.01
2013/12/28 09:07:31   T A recommendation 1,000.01 - 13,192.88 7.58 -1,000.01
2013/12/28 09:07:34   T Another reason not listed here 1,000.00 - 11,958.52 8.36 -1,000.00
2013/12/28 09:07:37   T The design of the packaging 1,000.00 - 13,175.59 7.59 -1,000.00
2013/12/28 09:07:40   T Advertising 1,000.00 - 6,737.79 14.84 -1,000.00
2013/12/28 09:07:43   T An offer 1,000.00 - 4,292.38 23.30 -1,000.00
2013/12/28 09:07:45   T The smell 1,000.01 - 2,684.18 37.26 -1,000.01
2014/01/25 15:23:42   T A recommendation -959.56 - -13,358.42 7.18 +959.56
2014/01/25 15:23:47   T Advertising 1,000.00 - 11,956.51 8.36 -1,000.00
2014/01/25 15:23:54   T The smell 100.00 - 213.68 46.80 -100.00
2014/01/25 15:24:02   T Advertising 1,000.01 - 10,734.46 9.32 -1,000.01
2014/01/25 15:24:08   T Another reason not listed here 1,000.00 - 11,288.10 8.86 -1,000.00
2014/01/25 15:24:13   T A recommendation 100.00 - 1,525.11 6.56 -100.00
2014/01/25 15:24:17   T A recommendation 300.00 - 4,442.94 6.75 -300.00
2014/01/25 15:24:20   T A recommendation 469.51 - 6,586.78 7.13 -469.51
2014/08/29 02:36:51   S Advertising 0.00 - -30,733.60 0.00 +0.00
2014/08/29 02:36:52   S The design of the packaging 0.00 - -14,701.16 0.00 +0.00
2014/08/29 02:36:52   S The smell -3,279.67 - -3,279.67 100.00 +3,279.67
2014/08/29 02:36:52   S An offer 0.00 - -4,952.75 0.00 +0.00
2014/08/29 02:36:52   S A recommendation 0.00 - -14,053.13 0.00 +0.00
2014/08/29 02:36:52   S Another reason not listed here 0.00 - -24,840.19 0.00 +0.00
O=Opening valuation, M=Market valuation, C=Closing valuation, T=Trade, R=Reversal, S=Settlement