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GMI 2013 UK shampoo market study: Which reason will panelists mention most often for chosing the brand they last purchased?

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Transactions by Ms. Landen

Amounts in Credits
Timestamp Answer option Long (for) Short (against) Shares Price % P&L (in Credits)
Total -10,008.15 0.00 +10,008.15
2014/02/25 19:19:44   T The smell 10,000.00 - 20,008.15 49.98 -10,000.00
2014/02/25 19:20:08   T The smell -10,000.00 - -20,008.15 49.98 +10,000.00
2014/02/25 19:20:44   T The smell 10,000.00 - 20,008.15 49.98 -10,000.00
2014/08/29 02:36:52   S The smell -20,008.15 - -20,008.15 100.00 +20,008.15
O=Opening valuation, M=Market valuation, C=Closing valuation, T=Trade, R=Reversal, S=Settlement