GMI 2013 UK shampoo market study: Which reason will panelists mention most often for chosing the brand they last purchased?

Transactions by Lisa Weeks

Amounts in Credits
Timestamp	Answer option	Long (for)	Short (against)	Shares	Price %	P&L (in Credits)
Total		-19,212.99	0.00			+19,212.99
2013/12/19 04:23:15 T	The smell	10,000.00	-	29,212.99	34.23	-10,000.00
2014/08/29 02:36:52 S	The smell	-29,212.99	-	-29,212.99	100.00	+29,212.99

O=Opening valuation, M=Market valuation, C=Closing valuation, T=Trade, R=Reversal, S=Settlement