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GMI 2013 UK shampoo market study: Which reason will panelists mention most often for chosing the brand they last purchased?

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Transactions by John Symons

Amounts in Credits
Timestamp Answer option Long (for) Short (against) Shares Price % P&L (in Credits)
Total -18,411.65 0.00 +18,411.65
2013/12/18 19:58:32   T The smell 1,000.00 - 3,213.78 31.12 -1,000.00
2013/12/18 20:12:31   T The smell 1,000.01 - 3,140.94 31.84 -1,000.01
2013/12/19 18:47:13   T The smell 6,267.04 - 17,546.16 35.72 -6,267.04
2013/12/19 18:48:05   T The smell 1,732.95 - 4,510.76 38.42 -1,732.95
2014/08/29 02:36:52   S The smell -28,411.65 - -28,411.65 100.00 +28,411.65
O=Opening valuation, M=Market valuation, C=Closing valuation, T=Trade, R=Reversal, S=Settlement