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GMI 2013 UK shampoo market study: Which reason will panelists mention most often for chosing the brand they last purchased?

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Rank User P&L (in Credits)
1. Hugh Osborne 27,176.85
2. Lisa Weeks 19,212.99
3. Wes Blackwell 18,848.16
4. John Symons 18,411.65
5. Benedikt Breinbauer 12,520.58
6. Bernie Jordan 11,436.64
7. Anthony Liu 10,711.85
8. Yvonne Harris 10,535.19
9. Ms. Landen 10,008.15
10. Vasil Sotirov 9,542.51
11. Maria Sajid 5,741.09
12. Matt Redfern 5,418.61
13. Karen Brown 5,381.79
14. Ian Gallagher 5,064.78
15. Alfie Meier 4,795.84
16. Linda Jones 4,314.08
17. Cristiyan Rusinov 4,243.61
18. Florian Harth 4,035.02
19. Paul Moffat 2,836.64
20. Nikolay A. 2,719.50
21. Duncan Sides 1,056.87
22. Antonio de Marco 433.70
23. Anthony Lo Gelfo 258.67
24. lola wallace 191.70
25. Yvette Ceaton 174.58
26. Roy Jennings 145.94
27. Jayme Mercer 68.15
28. Simon Maxwell 67.81
29. Matjaz Stropnik 9.56
30. Ghislaine M. 4.35
31. ellen smyth -0.65
32. Iain M. -1.00
33. izabela fjjj -5.00
34. andy buckley -1,000.00
34. Alison I. -1,000.00
36. Lee K. -1,761.46
37. Mandy Boss -2,684.02
38. Carina Weeks -4,433.11
39. Steve Baxter -5,419.47
40. Shane Norris -6,478.92
41. Sabrine Poulson -6,720.33
42. Julie Clark -10,000.00
42. Mickey Pierce -10,000.00