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Substitution: Will the importance of Big Data rise or fall until 2020?

Settlement proposals

Please check if any final result proposed here has really happened. Is there a reliable source for this information? Is the proposed cut-off date before the time when the final result became certain beyond reasonable doubt? Did the trader proposing the final result refrain from cheating with quick last trades? If these checks are positive, please vote "Yes" for settlement else "No".
§ Judgement rule
This prediction question shall be judged by the ratio of Google search traffic for "Big Data" divided by that for "Market Research". Search traffic shall be calculated for the last full calendar month before the ESOMAR Congress 2020.
Reference date: Aug. 31, 2020, 24:00 CEST
  • Photo Hubertus Hofkirchner
    Hubertus Hofkirchner, Chief Futurist
    Proposed result 1 accepted on 2022/09/06 11:32:37

    Proposed result:
    2 - 3x
    Trading cut-off:
    2020/08/31 18:00:00
    In August 2020, the Google Trend score of "Big Data" stood at 64, "Market Research" at 22, for a ratio of 2.9 in favour of Big Data. ...more
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