Jobs: How many people will the market research industry employ in 2020, and why?

Jobs: How many people will the market research industry employ in 2020, and why?

This prediction question shall be judged by total number of employees working in the market research industry as reported by the ESOMAR GMR 2020. As the GMR reports only the employees for the 25 largest market research firms, that number is grossed up pro rata to the share of turnover for the 25 included firms to get an industry wide indication.

Ordered answer scale

• 1. (12.50%) Less than 200,000
• 2. (12.50%) 200,000 to 240,000
• 3. (12.50%) 240,000 to 260,000
• 4. (12.50%) 260,000 to 270,000
• 5. (12.50%) 270,000 to 280,000
• 6. (12.50%) 280,000 to 300,000
• 7. (12.50%) 300,000 to 340,000
• 8. (12.50%) More than 340,000

Jobs: How many people will the market research industry employ in 2020, and why?

This prediction question shall be judged by total number of employees working in the market research industry as reported by the ESOMAR GMR 2020, respectively. As the reports only the employees for the 25 largest market research firms, that number is grossed up pro rata to the share of turnover for the 25 included firms to get an industry wide indication.

Ordered answer scale

• 1. (12.50%) Less than 200,000
• 2. (12.50%) 200,000 to 240,000
• 3. (12.50%) 240,000 to 260,000
• 4. (12.50%) 260,000 to 270,000
• 5. (12.50%) 270,000 to 280,000
• 6. (12.50%) 280,000 to 300,000
• 7. (12.50%) 300,000 to 340,000
• 8. (12.50%) More than 340,000

Job security: Will the market research industry employ more or less people in 2020 than in 2016, and why?

This prediction question shall be judged by the percentage increase or decline of the total number of employees working in the market research industry as reported by the ESOMAR GMR 2016 and 2020, respectively.

As the number is reported only for a subset of the 25 largest market research firms, it is grossed up pro rata to the share of industry revenue for the included firms.

Ordered answer scale

• 1. Less than -20% (12.50%) Less than 200,000
• 2. -20 to -10 % (12.50%) 200,000 to 240,000
• 3. -10 to -5% (12.50%) 240,000 to 260,000
• 4. -5 to 0% (12.50%) 260,000 to 270,000
• 5. 0 to +5% (12.50%) 270,000 to 280,000
• 6. +5 to +10% (12.50%) 280,000 to 300,000
• 7. +10 to +20% (12.50%) 300,000 to 340,000
• 8. More than +20% (12.50%) More than 340,000

Job security: Will the market research industry employ more or less people in 2020 than in 2016, and why?

This prediction question shall be judged by the percentage increase or decline of the total number of employees working in the market research industry as reported by the ESOMAR GMR 2016 and 2020, respectively.

As the number is reported only for a subset of the 25 largest market research firms, it is grossed up pro rata to the share of industry revenue for the included firms.

Ordered answer scale

• 1. (12.50%) Less than -20%
• 2. -10 to -20% (12.50%) -20 to -10 %
• 3. -5 to -10% (12.50%) -10 to -5%
• 4. 0 to -5% (12.50%) -5 to 0%
• 5. (12.50%) 0 to +5%
• 6. (12.50%) +5 to +10%
• 7. (12.50%) +10 to +20%
• 8. (12.50%) More than +20%

Job security: Will the market research industry employ more or less people in 2020 than in 2016, and why?

This prediction question shall be judged by the percentage increase or decline of the total number of employees as reported by the ESOMAR GMR 2016 and 2020, respectively.

Ordered answer scale

• 1. (12.50%) Less than -20%
• 2. (12.50%) -10 to -20%
• 3. (12.50%) -5 to -10%
• 4. (12.50%) 0 to -5%
• 5. (12.50%) 0 to +5%
• 6. (12.50%) +5 to +10%
• 7. (12.50%) +10 to +20%
• 8. (12.50%) More than +20%

Job security: Will the market research industry employ more or less people in 2020 than in 2016, and why?

This prediction question shall be judged by the percentage increase or decline of the total number of employees as reported by the ESOMAR GMR 2016 and 2020, respectively.

Ordered answer scale

• 1. (12.50%) Less than -20%
• 2. (12.50%) -10 to -20%
• 3. (12.50%) -5 to -10%
• 4. (12.50%) 0 to -5%
• 5. (12.50%) 0 to +5%
• 6. (12.50%) +5 to +10%
• 7. (12.50%) +10 to +20%
• 8. (12.50%) More than +20%