Commoditisation: Will the global price of the online Usage & Attitude study recover or continue to fall 2016 - 2020 as an annual percentage?

Commoditisation: Will the global price of the online Usage & Attitude study recover or continue to fall between 2016 and 2020?

This prediction question shall be judged by the average annual percent increase or decline of the global price of a 15 minute 'Usage & Attitude' study between 2016 and 2020 as specified in the ESOMAR Global Prices Study. Should the study specifications change between 2016 and 2020, the price comparison shall be adjusted accordingly.

The average annual price change is calculated as a compound rate, i.e. the fourth root of (Price_2020/Price_2016).

Ordered answer scale

• 1. More than -10% (12.50%) More than -10% p.a.
• 2. -10 to -5% (12.50%) -10 to -5% p.a.
• 3. -5 to -2% (12.50%) -5 to -2% p.a.
• 4. -2 to 0% (12.50%) -2 to 0% p.a.
• 5. 0 to +2% (12.50%) 0 to +2% p.a.
• 6. +2 to +5% (12.50%) +2 to +5% p.a.
• 7. +5 to +10% (12.50%) +5 to +10% p.a.
• 8. More than +10% (12.50%) More than +10% p.a.

Commoditisation: Will the global price of online Usage & Attitude studies recover or continue to fall between 2016 and 2020?

This prediction question shall be judged by the annualised percent increase or decline of the global price of a 15 minute 'Usage & Attitude' study between 2016 and 2020 as specified in the ESOMAR Global Prices Study. Should the study specifications change between 2016 and 2020, the price comparison shall be adjusted accordingly.

The annualised price change is calculated as a compound rate, i.e. the fourth root of (Price_2020/Price_2016).

Ordered answer scale

• 1. (12.50%) More than -10%
• 2. (12.50%) -10 to -5%
• 3. (12.50%) -5 to -2%
• 4. (12.50%) -2 to 0%
• 5. (12.50%) 0 to +2%
• 6. (12.50%) +2 to +5%
• 7. (12.50%) +5 to +10%
• 8. (12.50%) More than +10%

Commoditisation: Will the price of online Usage & Attitude studies in key markets recover or continue to fall between 2016 and 2020?

This prediction question shall be judged by the percent price increase or decline of the 15 minute 'Usage & Attitude' study in the Key Markets (USA, UK, Germany, France, Japan) between 2016 and 2020 according to the respective ESOMAR Global Prices Study. Should the study specifications change between 2016 and 2020, the price comparison shall be adjusted accordingly.

Ordered answer scale

• 1. Fall more than -50% (12.50%) More than -10%
• 2. -50 to -25% (12.50%) -10 to -5%
• 3. -25 to -10% (12.50%) -5 to -2%
• 4. -10 to 0% (12.50%) -2 to 0%
• 5. 0 to +10% (12.50%) 0 to +2%
• 6. +10 to +25% (12.50%) +2 to +5%
• 7. +25 to +50% (12.50%) +5 to +10%
• 8. Recover more than +50% (12.50%) More than +10%

Commoditisation: Will the price of online Usage & Attitude studies in key markets recover or continue to fall between 2016 and 2020?

This prediction question shall be judged by the percent price increase or decline of the 15 minute 'Usage & Attitude' study in the Key Markets (USA, UK, Germany, France, Japan) between 2016 and 2020 according to the respective ESOMAR Global Prices Study. Should the study specifications change between 2016 and 2020, the price comparison shall be adjusted accordingly.

Ordered answer scale

• 1. (12.50%) Fall more than -50%
• 2. (12.50%) -50 to -25%
• 3. (12.50%) -25 to -10%
• 4. (12.50%) -10 to 0%
• 5. (12.50%) 0 to +10%
• 6. (12.50%) +10 to +25%
• 7. (12.50%) +25 to +50%
• 8. (12.50%) Recover more than +50%